Chapter 3 explains how to write effectively by defining our objectives. There are several guidelines that have to be followed in order for us to accomplish our goal. The book list 10 guidelines writers have to follow in order to write a reader centered paper. The most important objective is a developing a mental picture of our readers and writing to accommodate their needs. We have to do a thorough research of our readers attitude, their demands, personal characteristics, and cultural background to be able to get our point across. We can have the best possible ideas out there, but if our readers fail to understand our point of view our ideas might become worthless. We have to communicate in the language of our readers. In the real life different organizations create their own language, and in order to communicate effectively one has to know what that language is. There is also one important point that we all should consider, that is writing to the readers with multi cultural backgrounds. This is where it gets difficult. although most culutres have a lot in common theire differences are even greater, and learning those differences is the only way to communicate our ideas.
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