Chapter 8 and 19 Readings

Chapter 8
Is talking about creating and expressing our unique writing style. When people read things they usually attribute the style to the writer itself. This is very easy and it gets creative when we write free style, but when it comes to professional writing it tends to be little difficult to accomplish this. There are so many rules we have to follow to satisfy our readers that writing in our own style becomes almost impossible. The book lists different things we can do to make sure that we write in our own style and the reader friendly approach at the same time. It list three different guidelines to accomplish this. Create your own voice, have the right sentence structure
and use the right word choice. Book goes in detail about all of these guidelines, and is great help when it comes to real life writing.

Chapter 19
Is talking about creating a communication project for our clients. When writing for client in our mind we have to make sure that the end product will persuade our client and please him at the same time. First of all we have to understand our clients goals and needs. Then as we are working on the project we have to get our clients permissions on any changes and new ideas we want to implement in our communication project. One question that I ask mysel,f is how can one be creative and please their client in just one project. I think that we would have to sacrifice our creativeness and please our client. Having the positive relationship with the client is very important. Having the same goal in mind will help us get over the differences and work toward the finished project. Communication with our client is very important as well. If there is something that needs to be approved or changed we have to let our client know. Finaly, help the client understand the finised product, and explain how they can benefit from this.