Persuaders

What I got from watching the Persuader's documentary is going to change my view of advertising forever. I actually felt sick to my stomach by watching those advertisers who think of themselves as mind readers or psychics. They think that somehow they can read our minds and predict what we want to buy. They supposedly can read our feelings and try to satisfy our needs, based on what they find about us. I have never followed the message advertisers try to rely, but I know a lot of people out there who blindly believe that advertisers are there to help them. If they just new that those same advertisers see us everyday people, as animals with reptile brain whose actions are controlled by feelings not the intellect. The problem that we all face is that advertising is going to get worse before it gets better. There is one question that needs to be asked. How far advertisers are willing to go before they hit the stopping point, and what will happen if they do?